Stanton & Company works with both athletes and companies, identifying the best ways to leverage the “brands” of each. Based on the brand’s unique assets and characteristics, we identify unique, underleveraged, revenue-generating and programs, and then we help execute them.

With a multi-disciplinary approach, we develop, execute and evaluate strategic marketing and communications programs, special events, public/media relations programs, sponsorship opportunities, Olympic activation programs, TV, publishing, licensing and branded content opportunities to promote our clients.

Today’s cluttered marketing landscape requires constant innovation and evolution. No longer can companies rely on what’s been successful in the past. We believe the sports marketing world deserves a fresh approach.

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Last week, beachgoers could have happened upon Gretchen Bleiler and Steve Nash skimboarding at Venice Beach. Filming a promotional video for their mutual sponsor, Mission Product, Bleiler and Nash had fun trying something "new" (although rumor has it that Nash practiced earlier in the week). Although Bleiler suffered a muscle sprain (due to a hard core soccer game with her (read more)

Billabong Re-signs Snowboarder Jamie Anderson

6.10.08 | by stantoncompany

BILLABONG RE-SIGNS SNOWBOARDER JAMIE ANDERSON Irvine, CA--(June 10, 2008)--Billabong is proud to announce its continued sponsorship of pro snowboarder sensation Jamie Anderson, re-signing a multi-year contract. This year Jamie Anderson proved to be without a doubt one of the most talented female snowboarders on the competition circuit. She rides with unmatched style and precision at every event. Her highest (read more)

Gretchen Bleiler has partnered with Coca Cola as they roll out their new Olympic program. (read more)

MISSION Product™, the first Athlete-Engineered Skincare™ line, today announced the launch of its groundbreaking, high-performance products.  Gretchen Bleiler, Sarah Haskins, and Jessica Mendoza have all been added to the list of MISSION sponsored athletes. (read more)

Jamie Anderson Wins Vans Fiesta de la Pipa

5.6.08 | by stantoncompany

Jamie Anderson took home first place honors at the Vans Fiesta de la Pipa today at Mammoth Mountain. (read more)