U.S. Ski team joined forces with the Century Council to host the first ever Kid's Day during the Winter Olympic Games. The U.S. Ski Team and The Century Council, a national not-for-profit funded by distillers dedicated to eliminating drunk driving and underage drinking, hosted the first ever Kid's Day event during the Winter (read more)
When University of Texas quarterback Colt McCoy was in seventh grade, a speaker came to his middle school to talk about living a healthy lifestyle. At the time, McCoy was drinking a six-pack of Dr Pepper a day. "Athletes do not drink soda," the speaker said to a room full of student (read more)
On a Sunday afternoon in June 2006, Amy Stanton settled onto a couch in a plush, Bel Air home. Seated across from her was Torino 2006 silver-medalist Gretchen Bleiler. The two had been brought together by a mutual family friend to discuss Stanton's vision for an athlete representation agency focused on women. “There are a ton of signs that (read more)
The Century Council, a national not-for-profit funded by distillers dedicated to eliminating drunk driving and underage drinking, has officially announced its partnership with the U.S. Ski Team and U.S. Snowboarding as a key component of their marketing efforts leading up to and during the Vancouver Olympics. The Century Council will sponsor the third and final stop of U.S. Snowboarding's Sprint Grand (read more)
U.S. Snowboarding’s Grand Prix Series picked up four late sponsorship commitments, which allowed the U.S. Ski and Snowboard Association to sell out the series for the first time since the 2006-07 season. Sprint upgraded its commitment to the series from associate partner to title sponsor. The organization also signed new deals (read more)
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