The war of the nutrition, energy, snack and meal replacement bars are at an all-time high. But if you are looking for a bar that breaks through the ‘which one is best’ jungle, Pure organic nutrition bars are not only good for you, they are good to you. Pure bars were created for vegetarians. There are not any refined sugars or preservatives in them and they are also raw. The fruits (read more)

When University of Texas quarterback Colt McCoy was in seventh grade, a speaker came to his middle school to talk about living a healthy lifestyle. At the time, McCoy was drinking a six-pack of Dr Pepper a day. "Athletes do not drink soda," the speaker said to a room full of student athletes between the ages of 10 and 13. "Soda slows (read more)

On a Sunday afternoon in June 2006, Amy Stanton settled onto a couch in a plush, Bel Air home. Seated across from her was Torino 2006 silver-medalist Gretchen Bleiler. The two had been brought together by a mutual family friend to discuss Stanton's vision for an athlete representation agency focused on women.

“There are a ton of signs that there is a business behind women's sports,” Stanton said. She (read more)

The U.S. Ski Team and The Century Council, a national not-for-profit funded by distillers dedicated to eliminating drunk driving and underage drinking, will host the first ever Kid's Day event during the Winter Games in Whistler on Tuesday, February 23rd from 1:00pm-4:00pm.  The event will be held at the Spyder U.S. Ski Team House, located at Skiis & Biikes Snowcovers in Whistler Village near Medals Plaza. (read more)

For Q4 2009,  Raw Food bars are leading the growth in the bar category. Newly introduced mini Raw Revolution bars are already showing strong sales! Both Raw Revolution and Pure Bar continue to post double to triple digit growth.