Stanton & Company works with both athletes and companies, identifying the best ways to leverage the “brands” of each. Based on the brand’s particular assets and characteristics, we identify unique, under-leveraged, revenue-generating programs, and then we help execute them.

With a multi-disciplinary approach, we develop, execute and evaluate strategic marketing and communications programs, special events, public/media programs, sponsorship opportunities, Olympic activation programs, TV, publishing, licensing and branded content opportunities to promote our clients.

Today’s cluttered marketing landscape requires constant innovation and evolution. No longer can companies rely on what’s been successful in the past. We believe the sports marketing world deserves a fresh approach.

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Eating Before and After Excercise – Tips from Dietitian Ashley Koff

1.9.12

We go together like rama-lama-lama, ka-dinga-da-dingy-dong. You’ve experimented with wine pairings, chocolate pairings and more. But when it comes to your exercise, your activity of choice should be paired with the right foods for optimal energy, digestion, calorie burn and fat loss. Hot Yoga Hot yoga - or even an intense vinyasa class - will cause you to sweat water and toxins while opening the body (read more)

Pure Bar Founder, Veronica Bosgraaf’s Soup recipe on FabFitFun.com

1.9.12

Courtesy Veronica Bosgraaf, Pure Bar Ingredients: 1 butternut squash 1 whole onion, chopped 1 bay leaf 2 cups vegetarian broth 1 cups water 1 cup vanilla almond milk 3 tablespoons grapeseed oil Salt, pepper, nutmeg to taste Directions: 1. Cut squash in half, clean out the seeds and roast face down in a pan with 1 inch water at 350 degrees for 45 minutes or until squash meat is soft 2. (read more)

Get Healthy December 22, 2011 Skinny Holiday Recipes

12.22.11

Our Aunt Shelly has three pairs of pants for the holidays. Her “regulars,” her “one size larger after all the meals pants,” and her “two sizes larger — always a little big on her, feel good about herself pants.” Unfortunately, last Christmas she discovered rum pudding and her “feel good pants” no longer felt very good. Don’t let all of the pounds of holiday food pack on the pounds this year! We tracked (read more)

Gender breaker King, others take steps here to lift women’s sports

9.29.11

Patrick Finley: 'We've got so far to go' Ask Billie Jean King about growing women's sports to where she thinks they should be - equal to the size, relevance and financial oomph of male sports - and she turns a three-syllable word into one with 12. "Expooooooooooosure," the tennis great said Tuesday, hustling down the halls of the Ritz-Carlton, Dove Mountain. "It's exposure. It's exposure, exposure, exposure - and having a (read more)

Olympic Snowboarder Gretchen Bleiler (One of the “Sexiest Women Alive”) Shares Favorite Off-Season Moves

8.22.11

Don't get me wrong, I'm proud of my new found (more) consistent workout habits. Like anyone who has climbed back on that horse, I deserve a pat on the back ... and some fries. JUST KIDDING. Sort of. But, when I hear about daily fitness regimens adopted by pro-athletes, I'm beyond humbled. Snowboarder Gretchen Bleiler, who took silver in Torino in 2006, spends much of the year (read more)